Innovative Metaverse Technology to Expand Indian Start-Ups’ Market Reach.

by | Jun 16, 2023

The Indian start-up ecosystem is rapidly evolving and set to benefit from an innovative digital technology called the metaverse. A tech company in India, Kiya.ai, that specializes in Artificial Intelligence and other emerging tech-based solutions services, recently unveiled its version of the metaverse called Bharatmeta at the VivaTech event in Paris. This cutting-edge technology leverages virtual reality and augmented reality to provide a lifelike experience online, unlocking new opportunities for Indian start-ups to access global markets.

The metaverse is a multi-dimensional digital space that allows people to have lifelike experiences online. Bharatmeta uses India’s robust digital infrastructure, including digital payments, digital identity, and open commerce, to provide relevant use cases for banking, commerce, culture, and collaboration. This technology is designed to lower the cost of taking innovations to market, making it easier for start-ups to develop and grow.

Kiya.ai is a company focused on the commerce of physical and virtual goods, enabling real businesses to adopt metaverse technology. With 12 global offices, the company serves over 550 enterprises in 56 countries across South-East Asia, Africa, the Middle East, Europe, and North America, positioning itself to cater to the needs of businesses worldwide.

The visionary ‘India stack’ is a collection of digital public goods that can be leveraged by global economies, providing new markets for Indian start-ups. Rajesh Mirjankar, the Managing Director and Chief Executive Officer of Kiya.ai, believes that the masses in both urban and rural areas can obtain the benefits of the Metaverse.

Kiya.ai celebrated Azadi Kaa Amrit Mahotsav with Har Ghar Tiranga on virtual real estate on Bharatmeta. This event showcased how Bharatmeta can be used to celebrate cultural events and promote national unity. It’s an innovative new way to bring people together, regardless of their physical location.

The metaverse is an exciting new technology that has the potential to transform the way we interact with digital content. Kiya.ai’s version of the metaverse, Bharatmeta, is an innovative way to bring people together, regardless of their physical location. The India stack can evolve different business models for start-ups and their customers, lowering the cost of taking innovations to market.

In conclusion, the metaverse is a gateway to new markets for Indian start-ups. Kiya.ai is enabling real businesses to adopt metaverse technology, and Bharatmeta provides relevant use cases for banking, commerce, culture, and collaboration. With its focus on the commerce of physical and virtual goods, Kiya.ai is well-positioned to serve the needs of businesses across the globe. The metaverse is an exciting new technology that has the potential to transform the way we interact with digital content, and Kiya.ai’s version of the metaverse called Bharatmeta is leading the way for Indian start-ups to access new markets and reach new audiences.

As the digital landscape continues to evolve, innovative technologies like the metaverse and Bharatmeta will play a pivotal role in shaping the future of business. Indian start-ups that leverage these technologies will be well-positioned to tap into new markets and reach new audiences, creating a bright future for the Indian tech industry. The possibilities are endless, and the future is bright for the Indian start-up ecosystem with the advent of the metaverse.