Tech Revolution Dominates WTM London: A Sneak Peek into Travel’s Future

by | Oct 24, 2023

The World Travel Market (WTM) London, known as one of the travel industry’s largest events, is getting ready to show the power of technology at its first Technology Summit. This groundbreaking event will give attendees a sneak peek into the future of travel, exploring the latest trends and innovations that will shape the industry. From advancements in artificial intelligence (AI) to immersive virtual reality (VR) experiences, WTM London is fully embracing technology as a major driver of innovation.

In partnership with Genesys Digital Transformation, the Technology Summit will have a series of thought-provoking sessions. One of the main highlights is the WTM Start-Up Pitch Battle, where aspiring entrepreneurs will get to present their innovative ideas to industry experts. The winner of this competition will not only receive a free exhibition stand at WTM London 2024 but will also gain exposure to WTM’s extensive network, opening doors for future success.

The summit will explore various areas in travel that are ready for tech-driven reinvention. In the session titled “Solving the Unsolvable,” industry leaders will discuss the current impact of AI and explore its potential for future use. Additionally, the ethical implications of AI in the travel sector will be examined in the session “AI – Boundless Opportunities for Change in Travel,” ensuring that responsible and ethical practices are at the forefront of technological advancements.

Furthermore, the Technology Summit will explore how technology can enhance the overall traveler journey. The session “Building a Seamless Traveler Journey with Technology” will examine how technology can transform the travel experience, making it more seamless and personalized. Attendees will have the unique opportunity to learn from industry leaders and gain insights into the latest advancements in this area.

Two technologies gaining traction in the travel industry are virtual reality (VR) and augmented reality (AR). The session “Tradition meets Technology: Elevating the Travel Experience with Virtual Reality & Augmented Reality” will delve into the theory and practice of these immersive technologies. Attendees will discover how VR and AR can enhance travel experiences and capture the imagination of explorers around the world.

Brooke Gilbertson, the International Conference Manager of WTM London, emphasizes the crucial role of technology in the travel sector. She states that technology has become a key driver of innovation and transformation in the way we travel. WTM London recognizes this shift and aims to provide a platform for industry professionals to explore the endless opportunities that technology presents.

The Technology Summit is just one part of WTM London’s Travel Technology Conference Track, which spans all three days of the event. From discussions on smart tourism to immersive VR experiences, the conference offers a comprehensive overview of the most important issues in travel technology.

With its diverse range of sessions, presentations, and networking opportunities, the Technology Summit promises to be an unmissable event for anyone involved in the travel industry. As technology continues to shape and redefine the way we explore the world, this summit provides a valuable glimpse into the future of travel. Don’t miss the chance to be a part of this exciting journey towards a more tech-driven and immersive travel experience.

To apply for the WTM Start-Up Pitch Battle or to learn more about the Technology Summit, please visit the WTM London website. The deadline for submissions is Wednesday, Oct 25th. Don’t miss out on this incredible opportunity to showcase your innovative ideas and shape the future of travel.