London, renowned for its vibrant art scene, has recently become the home of an extraordinary exhibition that seamlessly merges technology, design, and ceramic surfaces. The Iris Ceramica Group (ICG) has proudly unveiled their latest venture, the ICG Gallery, promising to revolutionize our experience and interaction with materials and values.
Situated in the heart of London, the ICG Gallery stands as an immersive contemporary art space, inviting visitors to explore the group’s remarkable innovations. Upon entering, one’s attention is immediately captured by the upper floor, aptly named the Material Gallery. Here, a captivating display of textures, formats, and inspiration awaits both curious designers and enthusiasts alike.
However, the ICG Gallery goes beyond a simple exhibition; it offers an interactive experience that engages all the senses. Visitors can experiment with surfaces, create mood boards, and even test the magnetic laying function known as ‘ATTRACT. Smart Living goes magnetic.’ It provides a unique opportunity to witness firsthand the transformative power of ceramics in our everyday lives.
Descending to Level -1, the focus shifts to the group’s technological research. This intimate space highlights design applications, touch surfaces for home automation, tailor-made furnishings, and smart solutions for green architecture. It serves as a testament to ICG’s commitment to innovation and sustainability, showcasing how their materials contribute to a more environmentally conscious future.
One of the standout features of the ICG Gallery is the integration of technology into the art experience. The virtual rain, a mesmerizing digital artwork adorning the building’s facade, represents the conversion of rainfall into clean energy. This clean energy is utilized to power the company’s new H2 Factory, further exemplifying ICG’s dedication to eco-friendly practices.
But the ICG Gallery doesn’t stop there. Visitors are also invited to interact with the company’s eco-active materials, known as Active Surfaces®. These cutting-edge surfaces not only provide stunning aesthetics but also contribute to a healthier environment. Through the ICG Play app, users can explore how ceramic materials improve the environment, offering a glimpse into the future of sustainable living.
The ICG Gallery made its grand debut during the prestigious Clerkenwell Design Week 2023, and it has already become a magnet for artists, designers, and enthusiasts from around the world. It’s an extraordinary space that seamlessly blends technology with ceramics, tradition with pioneering systems, and beauty with environmental care.
The transformation of the Iris Ceramica Group Showroom into an immersive contemporary art gallery showcases the group’s unwavering commitment to pushing boundaries and redefining the possibilities of ceramics. The gallery’s design and layout have been carefully thought out to ensure a seamless flow of information and inspiration, allowing visitors to tangibly and virtually explore the group’s materials and values.
As one navigates through the ICG Gallery, it becomes evident that it is not merely a space to showcase ceramic surfaces. It’s a testament to the power of collaboration and the potential for art to transform spaces and lives. The gallery showcases beauty, research, environmental care, and refined solutions, all within the realm of ceramic innovation.
In a city known for its rich history and tradition, the ICG Gallery stands as a beacon of the future. It invites visitors to broaden their horizons, challenge their perceptions, and embrace the possibilities that lie at the intersection of art, technology, and ceramics. The ICG Gallery is more than an exhibition; it’s an immersive journey into the world of materials and values that will leave you inspired and in awe of the transformative power of ceramics.