Pixotope Pioneers Broadcast Sector with Innovative Zoom Features

by | Dec 12, 2023

Pixotope, a well-known provider of virtual production solutions, has introduced a groundbreaking feature to its through-the-lens (TTL) camera tracking software, paving the way for a revolution in the broadcast industry. This innovative development, which includes zoom capabilities, promises to completely transform the way content creators engage with their audiences, offering unprecedented creative possibilities and operational efficiencies.

In the past, operators were limited by marker-based systems that restricted the shots they could capture. Close shots, for example, required physical proximity, and enclosed settings often led to disruptions in tracking. However, Pixotope’s TTL tracking solution overcomes these barriers by using visual feature points like geological formations, tree patterns, or architectural details to anchor augmented reality (AR) graphics. This creates a virtual reference system, empowering operators to capture shots with precision and flexibility, both indoors and outdoors.

One of the key advantages of Pixotope’s new zoom capabilities is the improved operator experience. By eliminating the need for tracking hardware like physical markers, camera and lens encoders, and the associated costs, operators can now focus more on their creative vision and less on technical complexities. This reduction in complexity and cost increases overall efficiency and accessibility for broadcast operations of all sizes, allowing content creators to explore new creative possibilities while reducing expenses.

The benefits of Pixotope’s zoom capabilities extend beyond operational efficiency. Viewers can now expect even more dynamic shots, which enhance the overall quality of the content they consume. This new feature enhances content quality and production efficiency by allowing operators to zoom in and out of a space without physically moving the camera closer or farther away. This not only saves time but also simplifies live broadcast events, whether they are held indoors, outdoors, or in a studio.

Gideon Ferber, Senior VP of Product at Pixotope, emphasizes the significance of this achievement, stating, “Adding zoom capabilities to markerless TTL camera tracking has long been thought to be impossible until now.” With this breakthrough, Pixotope is opening up new creative possibilities and delivering greater operational efficiencies to broadcasters and content creators.

The introduction of dynamic zoom capabilities also revolutionizes the use of drones and other cameras, granting access to zoom functionalities beyond the limitations of a fixed lens position. This feature allows for more dynamic shot composition in augmented reality (AR), extended reality (XR), and virtual studio (VS) workflows, further enhancing audience attraction and engagement.

Pixotope Fly, the accessible tracking solution offered by Pixotope, empowers operators to seamlessly incorporate AR graphics in various environments, whether indoors, outdoors, or in studio settings. By providing precision and flexibility, Pixotope Fly streamlines production processes and reduces costs, all while enhancing tracking stability. The freedom to explore new creative possibilities without the burden of marker placement is a game-changer for content creators, enabling them to deliver captivating experiences to audiences.

Pixotope’s dedication to innovation and pushing boundaries has led to this groundbreaking development in the virtual production landscape. The addition of zoom capabilities to its TTL camera tracking software solution not only sets a higher standard for audience attraction and engagement but also paves the way for widespread adoption of virtual production techniques.

As the industry continues to evolve, Pixotope’s commitment to enhancing the viewer experience and simplifying production processes positions them as a leader in the field. With their industry-first zoom capabilities, Pixotope is revolutionizing broadcast operations, empowering content creators, and delivering unparalleled visual experiences to audiences worldwide. This groundbreaking advancement marks a new era in virtual production and sets the stage for a future where creativity knows no bounds.