Will Mellor and Shred-it Collaborate to Address Data Privacy Issues

by | Dec 12, 2023

In a recent survey by Shred-it, a Stericycle solution, concerning revelations have emerged regarding the lack of knowledge and concerns surrounding data protection among British consumers. Responding to these alarming findings, actor Will Mellor has joined forces with Shred-it to raise awareness and advocate for stronger measures to safeguard personal and sensitive information.

The survey has uncovered that over half of Brits (53%) are worried about hackers accessing their data held by businesses. These concerns are not unfounded, as nearly a quarter (23%) of respondents admitted to having their personal information compromised. Of particular concern is the fear expressed by respondents that company employees may steal documents containing personal data, with 37% voicing this worry. Even more troubling is the fact that 25% of respondents admitted to never shredding documents containing personal information, leaving themselves vulnerable to identity theft.

Arguably the most alarming finding from the survey is the lack of knowledge among the population regarding the appropriate steps to take if personal information is leaked. Shockingly, 38% of respondents (46% among those aged 55 and above) admitted to being unaware of the recommended actions to follow in such a situation. This knowledge gap underscores the urgent need for increased education and awareness surrounding personal data protection.

To address these issues, Shred-it is emphasizing the critical importance of businesses taking physical data protection more seriously. The company offers comprehensive solutions such as document shredding and recycling, hard drive destruction, and workplace privacy policies. By partnering with actor Will Mellor, who himself fell victim to identity theft, Shred-it hopes to raise public awareness and encourage companies to adopt stronger measures to safeguard personal and sensitive information.

Mellor’s personal experience serves as a stark reminder of the devastating consequences that can arise when personal data falls into the wrong hands. Intruders who rifled through his post managed to steal his identity and open fake bank accounts, causing significant distress and inconvenience. This incident highlights the need for companies to have robust processes in place to prevent confidential information from being mishandled or misused.

The survey also revealed that nearly a third (31%) of respondents lack confidence in companies’ ability to protect their personal data. To restore consumer trust, respondents suggested that companies failing to protect personal data should face fines, police investigations, compensation payments, or even legal consequences. These growing concerns underscore the urgent need for stricter regulations and enforcement in the field of data protection.

Shred-it’s research was undertaken online by Opinion Matters, a company registered with the Information Commissioner’s Office and fully compliant with the General Data Protection Regulation (GDPR) and the Data Protection Act (2018). The study adhered to the MRS Codes of Conduct (2019) in the UK and ICC/ESOMAR World Research Guidelines, ensuring the reliability and validity of the findings.

Whether it involves signing a contract, completing a bank slip, or jotting down customer details, companies must handle, store, and dispose of sensitive information correctly. Merely placing a paper file in an office recycling bin, where anyone can access the data, is inadequate. The consequences of mishandling personal information can be severe, inflicting lasting damage on individuals’ lives.

In conclusion, the survey conducted by Shred-it has highlighted the urgent need for increased awareness and improved measures to protect personal and sensitive information. The partnership between Shred-it and actor Will Mellor aims to raise public consciousness about the importance of personal data protection. With the growing threat of cyberattacks and identity theft, it is crucial for businesses and individuals to take proactive steps in safeguarding personal information, ensuring a safer and more secure digital landscape for all.