In today’s day and age, customers are more informed than ever before, with a wealth of information available at their fingertips. As a result, businesses must focus on creating a product experience that captures the attention of today’s consumers.
A recent survey of 1,800 customers from around the world found that a consistent, rich, and educational product experience across various online and offline channels is crucial. Interestingly, the survey found that 77% of customers browse products in-store but end up making their purchases online. This trend emphasizes the importance of ensuring that online presence is as engaging and informative as in-store experiences.
Providing a compelling product experience is key to driving brand loyalty and persuading price-conscious shoppers to choose a particular brand. In fact, the survey found that 66% of consumers now spend more time researching possible purchases and looking for comprehensive product information. This trend highlights the need for businesses to provide detailed and easy-to-understand product information.
Customers around the world are looking for compelling product experiences that cut across several touchpoints. They tend to favor businesses that share their values and have hassle-free return policies, as well as those that use cutting-edge retail technologies. The survey revealed that 40% of customers are willing to pay more for brands that support their values. This finding highlights the importance of businesses aligning their values with those of their customers.
Creating compelling product experiences is critical to crafting product tales that resonate with customers. The survey found that nearly 54% of consumers have returned a product due to false pre-purchase information. This finding underscores the importance of providing accurate product information that meets customers’ expectations.
In today’s world, shoppers are budget-conscious and tend to be selective with their purchases, often sticking with reputable brands. The survey found that 40% of customers believe a more enjoyable shopping experience would turn them into devoted patrons. This finding highlights the importance of creating a customer experience that is enjoyable, informative, and engaging.
In today’s economic climate, businesses must prioritize factors within their control. The survey revealed that one of the top two services that a company should provide, according to 40% of customers, is a streamlined return procedure. This finding underscores the importance of businesses streamlining their return procedures to create a more pleasant customer experience.
A robust customer experience (CX) strategy cannot exist without a solid product experience (PX) strategy. Businesses must prioritize creating a compelling product experience to drive customer loyalty and increase sales. Over two-thirds of consumers say they are interested in using upcoming technologies like virtual reality tools, voice assistants, and virtual reality (VR) tools while shopping. This trend highlights the importance of businesses adopting new technologies to create a more engaging customer experience.
To ensure a superior customer experience (CX), retailers must prominently display their product stories wherever their customers go. According to the survey, 84% of buyers research things online before making offline purchases. This finding emphasizes the need for businesses to ensure that their online presence is as engaging and informative as their in-store experiences.
In conclusion, creating a compelling product experience is essential for driving brand loyalty and increasing sales. Businesses must prioritize providing accurate product information that meets customers’ expectations, aligning their values with those of their customers, and adopting new technologies to create a more engaging customer experience. By doing so, they can create a customer experience that is enjoyable, informative, and compelling, driving customer loyalty and increasing sales.