Hainan Airlines Debuts Global Premiere of Augmented Reality In-Flight Experience

by | Feb 12, 2024

Hainan Airlines and Rokid have teamed up to introduce a groundbreaking advancement in air travel: augmented reality (AR) flights. From Feb 7 to Mar 31, 2024, passengers can embark on an extraordinary journey that will revolutionize their flying experience.

When boarding these AR flights, passengers will receive Rokid Max AR glasses, weighing only 2.6 ounces (75 grams). These glasses will transport travelers to a new dimension by projecting a virtual 360-inch screen in front of their eyes. No more squinting at small airplane screens, as this immersive entertainment experience will captivate passengers throughout their flight.

The Rokid Max AR glasses have an impressive 120 Hz refresh rate, ensuring smooth motion in movies and games for a lifelike viewing experience. With a brightness of up to 600 nits, visuals will be vivid and vibrant, enhancing the overall entertainment pleasure.

Furthermore, these glasses are HDCP compliant, enabling passengers to enjoy copy-protected streaming films and expanding their entertainment options. With a built-in diopter adjustment ranging from 0.00 to -6.00D, passengers can find optimal visual clarity for a crystal-clear experience.

Long-haul flights can be tiring, but the Rokid Max AR glasses are designed with comfort in mind. Lightweight and ergonomic, passengers can wear them for extended periods without discomfort. Equipped with rechargeable batteries, these glasses provide up to 5 hours of entertainment, allowing ample time to enjoy favorite movies, games, and connect to popular game consoles like Nintendo Switch, PlayStation, and Xbox.

To stream media to the glasses, passengers will use the companion Rokid Station device, acting as a hub for content delivery. With a wide range of entertainment options available, passengers can seamlessly immerse themselves throughout the journey.

This initiative follows in the footsteps of Qantas, which has offered augmented reality experiences with Samsung Gear VR headsets since 2015. However, Hainan Airlines takes the concept to new heights, offering passengers an unparalleled level of immersion and interactivity.

The inaugural flight, HU7874, launched on Feb 7 at 10 a.m., departing from Shenzhen to Xi An. Passengers on this historic flight were the first to witness the future of in-flight entertainment. Imagine the anticipation and excitement as they wore their AR glasses and were transported to a world where the boundaries of reality were blurred.

Hainan Airlines’ introduction of AR flights marks a significant milestone for the aviation industry. By seamlessly integrating technology and entertainment, these flights provide a new and immersive way for passengers to enjoy their journey. No longer limited to small screens, passengers can now indulge in entertainment on a virtual screen spanning 360 inches.

The success of these AR flights is expected to pave the way for further innovation and advancements in in-flight entertainment. As technology continues to evolve, airlines will explore new ways to enhance the passenger experience, offering truly remarkable journeys.

So, if you’re ready for an adventure like no other, buckle up and prepare to be amazed as Hainan Airlines leads the way into the future of in-flight entertainment with their groundbreaking augmented reality flights. Sit back, relax, and let your imagination soar as you embark on a journey that will transport you to new realities.