Owlchemy Labs, the XR games studio, has appointed Sandra Marshall as its Chief Operating Owl (COOwl), marking a milestone for the company. Marshall, a respected figure in the VR industry known for her forward-thinking strategies and expertise in spatial computing, will play a crucial role in Owlchemy Labs’ mission to revolutionize virtual reality and make it accessible to a wider audience.
Marshall has an impressive background, spending 16 years at Booz Allen Hamilton where she held a principal position in the chief technology office. During her tenure, she led the development of cutting-edge virtual and augmented reality projects, including establishing Booz Allen Hamilton’s first VR studio and creating a digital twin platform for the U.S. Air Force.
Since its establishment in 2010, Owlchemy Labs has earned a reputation for its polished, innovative, and eccentric VR games and experiences. The studio’s commitment to pushing virtual reality boundaries was further solidified when it was acquired by Google in 2017, cementing its position as an industry leader.
Under Marshall’s guidance, Owlchemy Labs is currently focused on developing a hand-tracked multiplayer game that aims to redefine player interaction and engagement in virtual environments. This ambitious project exemplifies the studio’s dedication to leveraging emerging technologies for immersive and socially engaging gaming experiences.
However, Marshall’s vision extends beyond gaming. During her time at Booz Allen Hamilton, she spearheaded the development of a VR application for the Centers for Disease Control and Prevention, which focused on modeling complex airflow patterns and educating users about the safe use of Biological Safety Cabinets. This demonstrates her ability to harness VR technology for practical applications outside of gaming.
With a team of approximately 70 employees, Owlchemy Labs is a close-knit group driven by a shared passion for unlocking the potential of emerging technologies. Marshall’s appointment as COOwl highlights her talent for fostering diverse perspectives and creating effective business strategies that propel the studio forward.
At the heart of Owlchemy Labs’ philosophy lies the belief that spatial computing is the next mainstream medium. By integrating engineering and real-time data in XR, the studio has developed a digital twin platform that enhances the safety, resilience, and performance of critical installations. This innovative approach exemplifies Owlchemy Labs’ commitment to leveraging XR technology to address real-world challenges.
As Owlchemy Labs continues to innovate and push the boundaries of XR gaming and spatial computing, Sandra Marshall’s leadership will play a pivotal role in shaping the future of the industry. With her expertise and visionary approach, Owlchemy Labs is well-positioned to revolutionize the way we interact with virtual environments, paving the way for a more immersive and connected future.
In summary, Sandra Marshall’s appointment as COOwl at Owlchemy Labs represents a significant leap forward in the studio’s mission to make virtual reality a transformative and accessible experience. With a focus on hand-tracked multiplayer games and a commitment to harnessing emerging technologies, Owlchemy Labs remains at the forefront of XR gaming and spatial computing. Marshall’s extensive experience and visionary approach ensure that the studio will continue to push the boundaries of what is possible in virtual reality, shaping the industry’s future for years to come.
